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How Is The Cosmetics Industry Being Affected By "Beauty Tech"

The cosmetics industry is experiencing a profound transformation due to the integration of "beauty tech," a convergence of technology and beauty that is reshaping how products are developed, marketed, and experienced by consumers. This synergy has revolutionized various aspects of the cosmetics industry, influencing innovation, consumer engagement, and business strategies. 1. Product Innovation and Personalization a. Advanced Formulations and Ingredients: Beauty tech has accelerated product innovation by leveraging technological advancements in materials science and research. Companies are using AI algorithms to analyze vast amounts of data, enabling the development of advanced formulations tailored to address specific skincare concerns. This data-driven approach facilitates the creation of more effective and targeted skincare solutions by identifying optimal ingredient combinations for different skin types and concerns. b. Personalized Beauty Solutions: The integr...

APPLE SILICON M2 AND M1X, WHAT IS KNOWN ABOUT THE NEW APPLE CHIPS?

Apple certainly caused a major shock in the semiconductor world with the release of the first generation of proprietary chips, the Silicon M1 . The launch in November 2020 was just the beginning of what promises to be a new era in Cupertino, where every product is now enhanced by the most surprising SOC of last year.

Obviously, the Apple does not think of stopping here at all, on the contrary the goal is to outclass the direct competition with increasingly powerful and competitive chips, to be implemented in the entire range of devices offered on the market, from Mac and MacBook to iPad and iPhone. Although the indiscretions of the tipster in the sector suggest a long development phase for more variants of the next generation, all eyes remain on the chip currently called M2.



What we know about the M1X and M2 chips

According to multiple rumors spread since the beginning of 2021 , at its laboratories in Cupertino Apple is working on a final product that " significantly surpasses " not only the latest Macs released with Intel processors, so as to shoot an arrow and hit its rivals hard. but also the first generation of M1 chips. The current project would see a chip with up to 16 cores in the pipeline , of which 12 for high performance and 4 for energy efficiency, consequently a big.LITTLE hybrid configuration, with a maximum clock of 3.2 GHz. Not only that, but there would also be an additional series of chips (it is not known whether it is a variant of M2 or another System- on-a-chip) completely dedicated to high-end desktop computers, with 32 high-performance cores. In short, a real "all-in".

But in addition to the CPU, Apple is also working on the GPU to be used in the M2 SoC: in the case of the chip with a 16-core CPU we are talking about a 16 or 32-core GPU, while for the more expensive options, the voices focus on graphics chips. 64 and / or 128 cores, with 256 EU and up to 16 GB of video memory. The possibility of downsizing during the development phase is not excluded, but a significant leap in performance is practically ensured compared to the already incredible performance of the 8-core M1 chip.

There are also reports of the attendance of an extremely improved neural network, support for memory cuts up to 32 or 64 GB of LPDDR4X RAM and four Thunderbolt ports. An intermediate step towards these great news we will see it with the M1X chip , of which not many details are known except that it will present 10 cores instead of the 8 cores of the original M1 variant, and which will support more Thunderbolt ports and guarantee more functionality than the predecessor.

On which devices they might appear

The tipster at the moment are certain that the Apple Silicon M2 SoC will debut on the market only in 2022 with the launch of the next series of MacBook Air. Initially there was talk of a landing on the new completely renewed MacBook Pro, yet the iOS developer Dylandkt had something to say. According to him, in fact, "Apple is planning two different chips for the new MacBook Pro, codenamed Jade C-Chop and Jade C-Die. Both will have 8 high-performance core and 2 energy-efficient cores, with 16 or 32 graphics cores, for a design different from M1 and support for multiple external monitors " .

This generation of chips, however, will be M1X, ergo only an improvement of the already existing M1 chips and not a new iteration called M2.For M1X, therefore, a launch is expected in 2021 with the MacBook Pro , while the SoC M2 have a still unknown fate.Production, on the other hand, is already underway: Apple's main partner, Taiwan Semiconductor Manufacturing Company (TSMC), would have started mass-producing the M1X chips and the first M2 models.in April 2021, on 5-nanometer nodes, although the initial goal was to produce them on 4-nanometer nodes. This will be followed by a three-month production process and a test start in July, to be completed with a gradual release in two different periods. Any confirmation could come during the Worldwide Developers Conference (WWDC) of 2021, a major event dedicated to developers that will be held only digitally starting from 7 June 2021. On this occasion, Apple should present the latest news for its iOS operating systems, iPadOS, macOS and watchOS, but it should also release some small world preview details regarding the new hardware, therefore the M1X and M2 chipsets.

A successful strategy

Step by step, Apple is continuing on this new, more "autonomous" path, detached from third party manufacturers such as Intel and AMD to fully devote itself to its line of graphics chips and processors. M1 was an extremely convincing debut, as we were able to establish in our review of the MacBook Air M1 . The ecosystem of Cupertino is becoming more and more "Applecentric" thanks to the implementation of these new products, essential pieces in the great puzzle that makes up the Apple . If the M1 design turned out to be surprising and performing, we can only expect great news for the next iterations of Apple's SoCs.

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