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How Is The Cosmetics Industry Being Affected By "Beauty Tech"

The cosmetics industry is experiencing a profound transformation due to the integration of "beauty tech," a convergence of technology and beauty that is reshaping how products are developed, marketed, and experienced by consumers. This synergy has revolutionized various aspects of the cosmetics industry, influencing innovation, consumer engagement, and business strategies. 1. Product Innovation and Personalization a. Advanced Formulations and Ingredients: Beauty tech has accelerated product innovation by leveraging technological advancements in materials science and research. Companies are using AI algorithms to analyze vast amounts of data, enabling the development of advanced formulations tailored to address specific skincare concerns. This data-driven approach facilitates the creation of more effective and targeted skincare solutions by identifying optimal ingredient combinations for different skin types and concerns. b. Personalized Beauty Solutions: The integr...

MY FIRST LIVE ON TWITCH: A PRACTICAL GUIDE FOR THE BUDDING STREAMER

The purple platform has now become the reference point for streamers and gamers from all over the globe. With a growth of over 100% of hours viewed on an annual basis, Twitch is an impossible reality to ignore and every day hundreds of users enter the world of live streaming to try to pursue the dream of making it a job.

The results, however, as in all things, do not come quickly and easily. In addition to constancy and perseverance, in fact, it is necessary to understand the basics of the platform and the community to be able to attract the public. We therefore try to undertake this path by acquiring first of all awareness of the necessary means and essential conditions today to become a streamer of tomorrow.

Awareness

The first tool is certainly this, to understand the platform and understand how it works in order to take advantage of it. After taking a look at the community guidelines and creating our Twitch account, it is necessary to take stock of the situation and understand what our strengths and limitations are , including those of a financial nature.

You don't need to have the latest and greatest professional gear to be successful on Twitch. Or rather, it is necessary to have a good setup but the limits imposed by the same platform make it extremely more accessible than other realities: Twitch in fact supports the transmission at 1080p and 60fps, with a maximum bitrate of 6000kbps, according to the official guidelines..

This means that a wise use of our means will allow us to obtain appreciable results even without spending unreasonable amounts, especially when you are a beginner. We have plenty of time to refine our arsenal, let's remember that the contents matter much more than the packaging!

The weapons of the trade

The second stage of our journey could not fail to concern the equipment necessary to be able to bring our content online. An essential help comes from OBS and from alternatives such as Streamlabs, a real control room that allows us to customize our contents by placing our imagination as the only limit. This Open Source program allows us to manage all audio and video streams, including for example a computer window or a console connected via an encoder to our PC, as well as of course the microphone and the webcam.

With this exceptional free tool, anyone can really start chewing on broadcaster's language .In OBS we will be able to create Scenes , within which we will insert our sources, of whatever type they are. In the preview window we will be able to resize the various elements that will make up our typical scenario and in some cases it will also be possible to set filters to change its appearance, including the removal of the background, if we have a green screen .

In this software it will be possible to create multiple scenes in order to easily jump between one and the other during the transmission, depending on the type of content we want to show. To start, we recommend setting the most common ones , including a Gameplay Sceneand one for the Quattro Chatchiere mode, in which our webcam will be the real protagonist.

If you choose OBS or paid alternatives, in any case it will be possible to apply overlays to our Scenes , that is the graphics and transitions that distinguish our channel . On the net there are numerous stores that sell entire packages ready to use. The more enterprising will be able to delight in the most common graphics programs to obtain an even more personal result.

Show yourself on video

Many streamers, professional and non-professional, use the latest generation cameras, mainly DSLR and mirrorless. Again, at least on a platform like Twitch, if starting on the right foot is essential, a camera of this type is certainly not mandatory . On OBS, for example, through the use of external plugins, it is possible to use the photographic sensor of our smartphone as a video stream . This choice, however curious it may seem, brings with it numerous advantages.

First of all, it is a free solution, since everything already own a smartphone. Secondly, the sensor of our smartphones is almost always qualitatively higher than most webcams on the market, as well as guaranteeing us a stream at 60fps. If, on the other hand, you already have a good camera, you will need to have a capture card (or a stylus) to bring the video stream to the PC via HDMI, while a high-end webcam will guarantee good results without additional components.

Your voice matters

Never underestimate the acoustic impact. Your voice is a determining factor , sometimes more than the stage presence. For this reason, if at the beginning we can transcend the use of a high-end camera, it is always advisable to have a dedicated microphone. To take the first steps, in any case, the community will certainly forgive you for using the microphone integrated into the headphones.

The setup of the budding streamer

Last but not least let's talk about the hardware needed to take the big step. For this purpose it is essential first of all to choose the type of content that we would like to bring, and then to decide the type of ideal configuration.

For example, if our goal is to bring our gameplay from the latest generation consoles online, there are two ways. The first involves the use of the tools integrated into the operating systems of the Sony and Microsoft consoles , completely bypassing the PC and therefore the control room.

If we want to enrich the user experience of our content through the use of overlaysand animations, the best choice is to rely on the PC through a hardware-type encoder, including the solutions of Elgato or AVerMedia, which will have the task of capturing the video output from the consoles and importing it in real time on the PC, to then handle it like any video stream.

PC gaming obviously requires extra effort on our machine, which is why many streamers opt for a dual computer setup. In our case, a single, sufficiently performing machine will be needed. In general, as regards the CPU, it is advisable not to go below the mid-range if it is the last two generations. The ideal solution instead is to divert the encoding work to the GPU.The NVIDIA RTX GPUs in particular are able to exploit the dedicated NVIDA NVENC encoder in an exceptional way, greatly reducing the impact on the performance in the game and therefore also in the usability of the show.

The mindset

To conclude, remember that the essential characteristic for becoming a streamer is stubbornness . In the early days, our live sessions may even remain empty but good programming and broadcasts rich in original content will certainly not go unnoticed.

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