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The cosmetics industry is experiencing a profound transformation due to the integration of "beauty tech," a convergence of technology and beauty that is reshaping how products are developed, marketed, and experienced by consumers. This synergy has revolutionized various aspects of the cosmetics industry, influencing innovation, consumer engagement, and business strategies. 1. Product Innovation and Personalization a. Advanced Formulations and Ingredients: Beauty tech has accelerated product innovation by leveraging technological advancements in materials science and research. Companies are using AI algorithms to analyze vast amounts of data, enabling the development of advanced formulations tailored to address specific skincare concerns. This data-driven approach facilitates the creation of more effective and targeted skincare solutions by identifying optimal ingredient combinations for different skin types and concerns. b. Personalized Beauty Solutions: The integr...

VIVO X60 PRO REVIEW: THE UEFA EURO 2020 SMARTPHONE TAKES GREAT PHOTOS

 Vivo has recently arrived in Europe , but is already showing that it has great ambitions. The strongest signal given by the brand is the partnership with the UEFA EURO 2020 European football championship, which is taking place in these days. Between one match in Italy and another (force Azzurri), we had the opportunity to put the X60 Pro to the test as it should be, which is in fact the official smartphone of the Europeans.  techbizcenter

Sold at a recommended price of 799 euros , which includes any screen repair in the first six months and a pick-up service at home, the device focuses heavily on the photographic sector create in collaboration with ZEISS. Let's go to the discovery of the product.

A backcover that stands out

Already from the first contact with vivo X60 Pro you can see the attention to detail placed in the construction of the smartphone. In fact, the backcover has a Shimmer Blue color capable of creating excellent plays of light. We preferred this choice in terms of design over the classic Midnight Black variant, which is available on the market for those who want a more "classic" look. Net of this, the glass with satin finish on the back and the use of metal guarantee a "Premium" feeling, also giving a certain solidity to the product. Instead, the protrusion of the imposing camera module turns up a little, which makes the device "dance" a little too much when placed on a flat surface.  futuretechexpert

This can be "solved" using the transparent cover present in the package, which however is rigid and is certainly not the best (we would have preferred a classic soft case). About the contents of the package, we find the pin for the extraction of the SIM compartment, various manuals, discrete headphones with jack (complete with spare rubber pads), adapter from USB Type-C port to jack, USB Type-C cable / USB Type-A and 33W charger. In short, the equipment is complete.

As for the front of the vivo X60 Pro, a screen with a hole for the camera positioned at the top center and curved edges peeps out, which will surely be appreciated by enthusiasts looking for solutions of this type. In a positive sense, the dimensions and weight of the smartphone are also noted : 158.58 x 73.24 x 7.69 mm, for 179 grams (the data refer to the Shimmer Blue model that we had the opportunity to try). In a market where it "ends up" more and more often above 9 mm thick and 200 grams in weight, this model proves to be very pleasant in terms of handling.

Among other things, during daily use it is possible to unlock vivo X60 Pro both through the fingerprint sensor placed under the screen and through the convenient facial recognition. On the other hand, the waterproofing is absent, as is the video output relative to the USB Type-C port positioned at the bottom, next to the microphone, speaker and trolley for the SIM (dual nanoSIM).

For the rest, on the right side we find the power button and the volume rocker, while on the other there is another microphone. The left side is instead completely "empty". Interestingly, vivo has formalized the SAR values related to the smartphone, which are equal to 0.99 W / Kg for the head, 1.16 W / Kg for the body and 2.92 W / Kg for the extremities.

Respectable performances and photographs

The "heart" of vivo X60 Pro is represented by the Qualcomm Snapdragon 870 processor, flanked by an Adreno 650 GPU, 12GB of LPDDR4X RAM and 256GB of UFS 3.1 internal memory (not expandable). For the uninitiated, the SoC involved is "based" on the Snapdragon 865 family, behind the success of the top of the range of 2020. The performance of the smartphone is therefore halfway between that of the flagships and those of the mid-range and in fact the price of the device contextualizes the device in this "limbo". In any case, the performances are very respectable, as evidenced also by the benchmarks: 710,135 points on AnTuTu Benchmark v9, as well as 1023 points in single-core and 3444 points in multi-core on GeekBench. We are not exactly at the top of the market, since devices like POCO F3, sold at a lower price, have the same processor, but we are on more than good levels.

To support the data sheet we then find a 4200 mAh battery, which supports charging at 33W (wireless charging is missing). Unfortunately, the vivo X60 Pro is not exactly a champion in terms of autonomy. Generally with an average use it is possible to reach the end of the day, but in some cases we struggled (for example, taking full advantage of the refresh rate of the display). In short, pay attention if you are among those looking for a battery phone.

Speaking of the screen, vivo X60 Pro features a 6.56-inch AMOLED panel with Full HD + resolution (2376 x 1080 pixels), camera hole in the top center, support for HDR 10+, refresh rate of 120 Hz and touch sampling rate of 240 Hz. There is no lack of SGS Eye Care certification, as well as the Widevine L1 DRMs to view content in Full HD on platforms such as Netflix and Amazon Prime Video.

This display has very few flaws, as it is bright and well calibrated. Media enthusiasts will appreciate this panel and the presence of an Always On feature will certainly please a certain type of user (even if it's a bit limited). For the rest, the audio sector, despite being mono, is not bad: the multimedia department convinces as a whole.

The technical specifications of the cameras stand out. On the back we find a triple camera from 48MP (f / 1.48) + 13MP (f / 2.46, 2x optical zoom) + 13MP (f / 2.2, ultra-wide, 120 degrees), while on the front there is a 32MP sensor (f /2.45). The partnership with ZEISS has paid off: the shots are excellent both day and night , presenting natural colors and making good use of artificial intelligence. Of course, digital noise at night stands out (and the special mode cannot do "miracles") and there are some imperfections in terms of macro and wide-angle photos, but in general vivo X60 Pro can offer good satisfaction to those who focuses on this sector.

The maximum zoom that can be reached digitally is 20x, but better to stop at 2x for quality results, perhaps to be used on social networks. Excellent stabilization of the Gimbal 2.0 videos: in this sense it must be applauded. Among other things, capturing the subjects in action, for example during a football match (after all, it is the official smartphone of the Europeans), is simple and the final result is almost always of quality. Video recording goes up to 4K / 60fps at the rear. If you want to deepen the quality of the photographic sector, you can find some uncompressed photos in our Drive folder dedicated to vivo X60 Pro .     

There is nothing to complain about also as regards the connectivity sector: there is in fact support for 5G, Wi-Fi 802.11 a / b / g / n / ac / ax, NFC and Bluetooth 5.1 .

The software and the test of vivo X60 Pro with gaming

The operating system is Android 11 with FunTouch OS 11.1 Global customization. Live customization is interesting from various points of view. The OS does not feature bloatware and actually has few applications pre-installed by the manufacturer. Among these, we find iManager, the classic software to optimize performance. The most interesting additions however are found by opening the settings. In fact, in addition to the possibility of setting dynamic effects, we find the "extended RAM" functionality . Put simply, a bit like some users in the PC field , you can take advantage of the storage to "increase" the RAM.

 

vivo X60 Pro is one of the first smartphones to support this possibility, as 3GB are "added" to the 12GB already present. The real usefulness of this novelty is very limited, but it is nevertheless interesting to note how the manufacturer is aiming to exploit this method.

Speaking of software additions, we find the ultra-game mode. The latter allows you to optimize performance and adds various useful features during gaming, such as prevention for accidental touches of the screen and opening WhatsApp in Picture in Picture. vivo has therefore also placed some attention on video games.  technologywebdesign

On the other hand, the smartphone, while not aiming specifically at gaming, is able to provide good satisfaction in this field: Call of Duty Mobile runs well with details on "Very High" and FPS on "Max", while ARK: Survival Evolved is playable as it should be with the "High" preset (although in some contexts you may want to go down to "Medium"). Fortnite, on the other hand, runs well at "Epic" at 30 FPS. The only thing that makes your nose turn up a bit is the fact that the device tends to heat up a bit during longer gaming sessions, without overdoing it.

 

 

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